10Duke works with some of the best brands in the world, supporting a variety of sport, media and brand communities. Here are some of our partners.
Arsenal wanted to offer their members a better online experience that brought them closer to the Arsenal brand. So, using 10Duke's platform applications, they chose video, photo upload, twinning, games, forum integration and single sign-on to create an engaging community called YourArsenal. The community can be viewed by all, but only registered members of the existing Arsenal membership package can participate and interact with it. www.arsenal.com/yourarsenal
Masher's online video editing tool was struggling to cope with demand so they came to 10Duke. We rebuilt Masher on our technology platform in just a few weeks. Because of the 10Duke platform, Masher is now able to handle millions of requests and is much less server intensive, dramatically reducing operating costs. The service allows users to build 'mashes' using video clips from the BBC motion gallery archive and mix it with their own photos, videos and music. They can add transitions, effects and customise it before sharing it with all their friends and sending to their blog or social network profile. www.masher.com
The ATP wanted to develop their own social network to boost the popularity of tennis among the younger generation. 10Duke built 30Love.net using social networking and photo and video sharing applications from the Social Media Application Platform. Users can upload and view photos and videos, build profiles and add their friends to communicate with via private messaging and profile comments. www.30love.net
The BBC's Top Gear wanted to run a promotion in conjunction with their sponsor Turtle Wax to promote car cleaning kits. 10Duke built youdirtydirtycar.com which enabled users to upload a picture of their filthy cars via mobile phones or online for a chance to win a prize. The 10Duke platform provided stability and flexibility and the success of the promotion lead to icemycar.com the following year. Mobile upload was used again to enable users to send their picture via MMS message and have an account automatically created for them with their login details sent back via text.
Snow + Rock, the UK's leading independent retailer, has teamed up with 10Duke to promote a social network based around mountain sports. HighTribe, the mountain sports community provides functionality similar to that of Facebook and YouTube for a specific targeted audience. Skiing, snowboarding, mountain biking, hiking, climbing and even hang-gliding are all catered for within HighTribe; with video from top content providers, user submitted videos and photos, guides to ski resorts, the best bike trails and the latest gear, plus other features such as snow reports. www.hightribe.com
When Maserati launched the new Quattroporte Automatic they ran a campaign enabling mobile phones users to send a text message and receive back a link enabling them to download the Quattroporte commercial straight to their mobile phone. The 10Duke platform provided an ideal set of features, which enabled download of the video to all WAP enabled phones as well as the video compression, formatting and text message handling.
Ben and Jerry's Climate Change College had a mission. Their mission was to get you to un-plug your mobile phone charger and educate you on other simple ways of reducing carbon emissions. 10Duke built them a video site called unpluggit that enabled users to upload their own videos. The 10Duke platform effortlessly handled video demand from all corners of the globe. www.climatechangecollege.org
Global Icon was a cross media competition to find the best unsigned band. The winning band went on to receive airtime and lots of other promotional prizes. Online All-stars, the company behind Global Icon, approached 10Duke to build the online competition with social networking functionality that enabled users to sign up as a band or a fan. Bands could upload their tracks and enter them into the competition and fans would vote for the winner though 4 different stages including a boot camp. Fans could also build playlists of their favourite tracks and listen to them, uninterrupted, whilst navigating the site and interact with their friends with private messaging and commenting.
10Duke licensed their multimedia platform to Xtaster to build a community for Red Bull. The Red Bull Bedroom Jam competition was launched to find the best unsigned band. Contestants used 10Duke functionality to upload their music videos and interact with fans to become the band with the best 'Bedroom Jam' and be crowned winner. www.redbullbedroomjam.com
Ciba Vision launched 'Smiling Eyes' a promotion created by Euro RSCG Life using the 10Duke Social Media Application Platform. Users could upload a photo of themselves and be twinned with a celebrity via mobile or the web. The 10Duke twinning application uses Biometric Pattern Recognition (as used in airports) to match a photo against a database. The system uses points on a face, such as distance between eyes, positioning of the mouth and other facial features to find your perfect look-alike.
