The majority of research tools simply ask users to answer a number of questions – but Crowdoscope is designed to enable employees to provide their views on key issues within an organization and gain awareness of different perspectives that other people or groups may have within that same organisation. In this way, Crowdoscope helps to encourage openness and discussion among a company’s employees and enhances their voice in the business.

Online connectivity has made it possible to harvest the collective intelligence that lies within the employees of the largest global companies, even if they are spread across a large geographic area. The 10Duke SDK has provided us with the ability to develop and release a new social technology, Crowdoscope, to take advantage of this opportunity. By facilitating a conversation between employees that grows organically, Crowdoscope allows companies such as Unilever to gain valuable insights into the mindset of their employees.