10Duke takes Masher into Facebook

London 2011-05-11

10Duke, the European leader in bespoke social media platforms and applications, today announces that it has assisted Masher in the creation of a bespoke video creation application for Facebook.

Frej Salminiitty, Chief Technology Officer and Co-founder of 10Duke comments: "Masher asked us to take them into Facebook with a completely new application; they set us a challenging deadline that most technology companies would find impossible. Using the 10Duke Social Media SDK we built a completely new application within the timeframe given and produced a tool that enables users to create superb videos using their own Facebook photos - just one of the new great features. As users can upload their own photos, videos and audio we integrated Masher into Amazon S3 to enable them to scale and reduce storage costs."

James Clifton, Managing Director of Masher, comments: "Facebook represents a new market for Masher and 10Duke enabled us to get there in a short timeframe. We knew 10Duke have excellent technology and so we were able to concept the new application without boundaries. We improved user experience by making it faster than ever thanks to 10Duke using CSS and JavaScript where possible to replace Flash and gave it a new user flow. Masher is now easier than ever to access and offers a better user experience, faster speed, simple sharing options and many new exciting features. The 10Duke Social Media SDK also gives us great flexibility with extending the application in the future and also provides a firm, reliable foundation for the application to sit upon."

The Masher Facebook application can be accessed on Facebook at: apps.facebook.com/mashervideo

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