We’re excited to announce that 10Duke Enterprise now integrates directly with HubSpot via a new out-of-the-box connector. Delivered through the 10Duke Integration Service component, the connector enables organizations to connect HubSpot and 10Duke Enterprise without building and maintaining custom integrations or using middleware.
Customer, deal, and subscription events in HubSpot are automatically processed to create and update customer records, license grants, and entitlements in 10Duke Enterprise, helping teams reduce manual administration and keep licensing aligned with CRM activity.
How It Works
When an event occurs in HubSpot – a deal moves to closed-won, a subscription is created or updated, or a new contact is added – the connector processes that event and takes the corresponding action in 10Duke Enterprise. This includes creating or updating customer records, provisioning license grants, and adjusting entitlements to reflect the current state of the deal or subscription.
The result is a licensing system that always reflects what’s in your CRM, without anyone having to keep the two in step manually.
Key Benefits
Automated license provisioning on deal close: When a deal is marked as closed in HubSpot, the connector automatically provisions the appropriate license grants in 10Duke Enterprise. Customers get access immediately, and your team avoids a separate provisioning step.
Real-time entitlement updates: Subscription lifecycle events, including renewals, cancellations, and updates, are automatically reflected in 10Duke Enterprise. Entitlements are updated to match, reducing the risk of customers having incorrect access – either too much or too little.
Automated customer record management: New HubSpot contacts and companies are automatically created as customer records in 10Duke Enterprise, including sending activation communications where required. No duplicate data entry across systems.
Reduce engineering overhead and the ongoing risk of integration drift: There’s no need to build and maintain a custom integration between your CRM and licensing platform.
Consistent data across CRM and licensing: With HubSpot as the source of truth for customer and deal data, and 10Duke Enterprise handling licensing, both systems stay aligned in real time. Your sales, operations, and support teams all work from accurate, up-to-date information.
Getting Started
The HubSpot connector is available now as part of 10Duke Enterprise. Full setup documentation, including configuration steps and data mapping, is available here.
To get started or to discuss how the connector fits your specific workflow, contact your 10Duke Integration Support Team.
