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Steinberg Chooses 10Duke As Its Preferred Software Licensing Solution
10Duke is excited to announce that Steinberg, one of the world’s largest manufacturers of audio software and hardware with millions of users worldwide, and part of the Yamaha Corporation of Japan, has selected 10Duke as their preferred provider of software licensing.
By leveraging the power of 10Duke’s licensing engine, Steinberg decided to create a new, more flexible licensing system for their software products, including the famous Cubase and Dorico products. The new licensing system is underpinned by the Steinberg ID, where the email address of the end user essentially becomes their licence key. In effect this simplifies the whole process from the customer’s point of view – licensing practically becomes invisible for the end user as there is no longer a need for hardware keys or dongles for software activation.
This move to this new cloud-based licensing from 10Duke allows Steinberg to answer the demand by their customer base of more freedom and flexibility.
Andreas Stelling, President of Steinberg, stated, “The 10Duke licensing solution has enabled Steinberg to be better able to deliver on our goal of enabling the creativity of our millions of users worldwide. 10Duke has allowed us to offer a more seamless licensing experience to our customers as well as giving us more commercial flexibility to monetize our product suite. The migration to 10Duke was as simple and straightforward as we hoped, and we went from contract signature to initial production release in about three months.”
Neil Fenton, Chief Executive Officer of 10Duke commented, “It is a real honour to be able to work with the Steinberg team. Their massive global user base is a great indicator of the high regard in which they and their software products are held throughout the audio processing industry. We are pleased that 10Duke is able to partner with them to create a more streamlined and user friendly licensing experience, and help to drive Steinberg’s continued revenue growth.”
10Duke’s identity-based licensing solution enables software businesses to simultaneously address two of the most challenging aspects of selling SaaS or desktop software applications – how to easily, securely and scalably manage customer identities for both B2B and B2C applications and how to also reduce the friction and hassle normally involved in managing licences that are issued to customers. 10Duke helps software businesses to make licensing simple while also making it easier to monetize the software applications they sell.
About Steinberg Media Technologies GmbH
Steinberg has been providing award-winning, technologically advanced music and media production products for musicians and producers of music, video and film since 1984. Today, Steinberg is one of the world’s largest manufacturers of music and audio software and hardware, with millions of users worldwide. The Steinberg range of products has long since found world renown in all aspects of modern digital audio processing. They form the backbone of facilities specializing in music composition and production, mastering, restoration, sound design and audio post for the music, game and film industries.
Since January 2005, Steinberg is a wholly owned subsidiary of Yamaha Corporation, the world’s leading manufacturer of musical instruments and pro audio equipment.