But how high do you set the content meter? Should the same meter apply to all users and across all content types? Many publishers are unsure and therefore require to adjust their content meter “on-the-fly” so they can test different scenarios. This is hard because the tools to even apply static meters are relatively new. Some new feature enhancements to the 10Duke Entitlement Service now enable publishers to not only easily apply meters to their online content, but also adjust these meters dynamically, in a production environment.
With the latest update to the 10Duke Entitlement Engine Service we now have the ability to create and adjust content packages and meters on the fly from a simple web-based user interface. This means that the engine can recognise what type of content a user is browsing and, based on that preference, adjust the height of the meter presented to them before they are pushed to a registration or paywall. This same capability could be used to recognise what content is trending and move that content behind a paywall.