ID federation
What is Identity Federation? Guide to Federated Identity
19th May 2020
Top 5 Reasons for Identity & Access Management Strategy
30th June 2020

10Duke's Software Licensing and Identity Management solutions utilise the concept of identity-based licensing. This is a method of controlling access to a digital product based on the authenticated identity of an individual while also retaining flexibility in terms of licensing a product to him based on a number of constraints such as company, device, location and application type.

In this article we aim to explain why Identity-based licensing is the most modern way of licensing your product, managing your customer information and making your product easy to access for your customers.



10Duke's Identity-based Licensing Is Enabled By Three Components:

An Identity Provider API which is responsible for authentication.

2. An Entitlement API which is responsible for authorisation.

3. An Event Data API which is responsible for storing all data related to a customer's access to an application in order to generate business insight.

Click here for a more detailed explanation on how 10Duke works.

In a multi-app, multi-device world, identity-based licensing can offer you significant competitive advantages as compared with more traditional device-based licensing models. If you are an application developer, and particularly if you offer your customers more than one application, identity-based licensing offers more flexibility both in terms of the licensing terms under which you can make your products available and in terms of improving the ease with which your customer can access and interact with your products.
In terms of supported licensing models, identity-based licensing can be used to underpin both B2C and B2B models. From trial SaaS subscriptions to site-based floating licenses, it can provide your business with the ability to choose the license model that is most suited to maximising your revenues, rather than forcing you to adapt to an inflexible model, ill-suited to your business.

Improve the Way In Which Customers Can Access and Use Your Products with ID-based Licensing


  1. It can be used across app types - if you sell multiple applications and they are a mix of desktop, mobile, mobile web and or browser-based applications, each type is supported by identity-based licensing and you can use the same licensing engine to provide licensed access to them, either individually or as a bundle.

  2. It can help to integrate your product suite - if you offer your customers more than one product, you can provide access to each one using the same set of authentication credentials. This makes your product set easier to access, maintains security and improves the customer experience. When each product is also controlled by the same licensing engine, the way in which your customer can access your products gets even better.

  3. Usage data - understanding how, when, from what device, dwell time and similar usage data can help you to better understand how your customers use your products. In turn, this can help you to see any product issues, make product improvements and ensure the relevance of your products to your customer base.

  4. Simplified license administration - buying, activating or renewing licensing, particularly in a B2B context is normally a bit of a hassle. With identity-based licensing, purchases or renewals can be done online either for individuals or for teams and activation is automatic. No more physical distribution of license keys, no more downtime.

Learn more about 10Duke's capabilities for Licensing and ID Management.

VIDEO: Learn the basics of the 10Duke Licensing

10th May 2023

5 Reasons Why Web Applications Need a Software Licensing Engine

Dedicated licensing engine provides significant value and helps overcome complexity. In this blog we explain the complexity and how to solve it.
7th October 2022

How Centralized Software License Management Will Increase Your Revenue

License management is typically looked at simply as a cost of doing business. When done correctly, license management can be an engine of revenue growth, removing […]
18th August 2022

Cloud-based Software Licensing | The Modern Way

Every kid coming out of Harvard, every kid coming out of school now thinks he can be the next Mark Zuckerberg, and with these new technologies […]
11th April 2022

Software Licensing System – The Build vs. Buy Conundrum

To build or buy a licensing system – the huge question all growing software vendors will face. This blog will help you make an informed decision.
13th December 2021

Licensing As a Service – Why It’s the Modern Way of Software Licensing

Licensing as a Service, a new method of software licensing, offers flexible and effective means of monetizing software products quickly and easily.
20th August 2021

10Duke 101 – Understanding the Basics of 10Duke Licensing

A brief introduction to 10Duke’s Licensing Solution. We will go through its main concepts and how to integrate with 10Duke, including delegation of authentication, product configuration […]
12th May 2021

Software Activation – The Good, The Bad and the Modern

Software Activation is a technology that verifies a software product has been legitimately licensed for use. Learn how to do it effectively.
18th February 2021

Software IP Protection – How to Protect Software Intellectual Property?

Software IP protection strategy is not just about limiting access. The best IP protection software also aims to enhance customer experience.
25th January 2021

Why You Should Stop Selling Perpetual Licenses to Your Product

It’s no longer financially viable for software vendors to offer a ‘one size fits all’ perpetual software license model.

Identity-based licensing is a method by 10Duke of controlling access to a digital product based on the authenticated identity of an individual.