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What is Identity-based Licensing?
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10Duke's Software Licensing and Identity Management solutions utilise the concept of identity-based licensing. This is a method of controlling access to a digital product based on the authenticated identity of an individual while also retaining flexibility in terms of licensing a product to him based on a number of constraints such as company, device, location and application type.
In this article we aim to explain why Identity-based licensing is the most modern way of licensing your product, managing your customer information and making your product easy to access for your customers.
Update: Article updated 5.6.2020
Identity-based licensing is enabled by three components:
1. An Identity Provider API which is responsible for authentication.
2. An Entitlement API which is responsible for authorisation.
3. An Event Data API which is responsible for storing all data related to a customer's access to an application in order to generate business insight.
Improve the way in which customers can access and use your products with ID-based licensing
- It can be used across app types - if you sell multiple applications and they are a mix of desktop, mobile, mobile web and or browser-based applications, each type is supported by identity-based licensing and you can use the same licensing engine to provide licensed access to them, either individually or as a bundle.
- It can help to integrate your product suite - if you offer your customers more than one product, you can provide access to each one using the same set of authentication credentials. This makes your product set easier to access, maintains security and improves the customer experience. When each product is also controlled by the same licensing engine, the way in which your customer can access your products gets even better.
- Usage data - understanding how, when, from what device, dwell time and similar usage data can help you to better understand how your customers use your products. In turn, this can help you to see any product issues, make product improvements and ensure the relevance of your products to your customer base.
- Simplified license administration - buying, activating or renewing licensing, particularly in a B2B context is normally a bit of a hassle. With identity-based licensing, purchases or renewals can be done online either for individuals or for teams and activation is automatic. No more physical distribution of license keys, no more downtime.
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30th June 2020
Delivering an effective Identity and Access Management strategy has become a strategic imperative for all businesses operating online.
Identity-based licensing is a method by 10Duke of controlling access to a digital product based on the authenticated identity of an individual.