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Here's What You Need to Consider Between

Maintaining Your Own And Buying Off-the-shelf


Developing your own licensing solution will take longer.


Engineering resources spent on licensing won't be available to work on your main product.


You need to factor in both in-house development cost plus ongoing maintenance costs.


Maintaining a licensing system that works seamlessly with other systems like CRM is not a walk in the park.
Read on to dive deeper into the pros and cons of having your own licensing system vs. buying it off the shelf from a specialist like 10Duke.

It Takes Time to Develop (and maintain!)
a Licensing System

Developing and maintaining a proper licensing system in-house slows you down considerably and most likely leads to delays because you're not keeping your engineers focused on your core product.

Especially if you are in pre-launch stage, developing in-house will probably push your timeline later than you’d otherwise have to. This is time that you'd rather spend perfecting your product and bringing in revenue.
With a specialist like 10Duke, you save a ton of time by working with a team whose job is to make integration with your product a snap. Depending on your requirements, you could be up and running in a matter of weeks.
Speed matters.

Maintaining and In-house Licensing System
Takes a
Lot of Engineering Resources

To build and maintain a secure, reliable and scalable licensing system that is also flexible is not a walk in the park.
You may have certain requirements when you begin, but as you grow, the requirements also evolve, meaning you'll have to keep on developing the system further and adding features and capabilities.
It becomes a challenge to maintain an in-house solution, support key integrations to other business systems and keep it secure over time.
With 10Duke, you get to use a product that is designed
from the ground up to be easy to integrate.
Our licensing engine 10Duke Enterprise is battle-tested and scales up with
the fastest-growing software businesses of today.

Costs Can Easily Get Out of Hand

We don't need to tell you how costly it is to hire developers to build you something. And while owning your internal system might sound like a great idea in the beginning, the truth is often less rosy.
When your business grows, so do the requirements of the licensing engine you're running on. What often happens is a lot of manual work is needed to support the shortcomings of the licensing system.
This means maintaining and developing the system further in the months and years ahead is necessary. Over time the costs will add up.
Using 10Duke as your licensing engine costs money of course, but with us you’re working with a team that specializes in solving the licensing problem.
With 10Duke, there are no surprises with costs – we grow with you.
More pricing info here.

A Licensing System Has to Work With
Other Business Systems

To add even more headaches into the development of your own licensing system, you need to consider other business systems as well.
In today's hyper-connected digital world online customers expect a smooth experience at every touchpoint with your business. The only way you can deliver this to customers effectively is to use a combination of CRM and Ecommerce systems.
This is why seamless integration with your licensing system is a must.
If you're looking to create a customer-driven, self-service purchase experience, 10Duke can be easily integrated to ecommerce engines like FastSpring and CRMs like Salesforce or HubSpot to create an automated, end-to-end ecommerce experience.

Learn From Our Customers

Switching from in-house licensing to 10Duke

Learn why Foundry, a provider of Academy Award winning visual effects software, switched from in-house licensing to 10Duke.
Before partnering with 10Duke, Foundry had built their own licensing system, but as the company grew, this in-house system wasn’t scaling or delivering in line with customer expectations and required turnaround times, which led Foundry to seek out a software licensing partner to deal with those issues to enable continuous growth.

"Now that we’re using the 10Duke solution, we don’t have to worry about reliability anymore. We can also leverage their existing APIs – we don’t have to think about building something, we can just use it.

With 10Duke, you’re going to gain access to a mature and reliable system and also a fantastic team at 10Duke who really are an extension of your own team and they’re going to help you deliver your vision."

Interested? Book a Product Demo

Or ask questions using the form below


10Duke Enterprise is
the Go-to Licensing

the engineering cost and time spent on developing and maintaining your in-house system.

Get access to best practices by using a solution built by experts and designed to scale.

Integrate with the CRM & ecommerce systems you already use to make licensing work seamlessly as part of your overall business ecosystem.


What Our Customers Say

Source: 10Duke Capterra reviews.


Why 10Duke?

Benefits you'll get from outsourcing licensing to 10Duke


Cloud-based & Automated Licensing

Swap manual licence admin to cloud-based automated licensing that’ll make licensing invisible for your end users and help you save time.

Plug & Play Integrations

Integrate with your existing CRM & Ecommerce systems to create a seamless automated system with minimal friction.

Single Sign-On for End Users

Give your customers simple access to your applications with 10Duke’s SSO & Identity Management capabilities.

Choose Your Monetization Model

Choose the model best for monetizing your product - we support subscription, consumption-based, floating, etc.