Login-Based Licensing: Flexible & User-friendly Approach to Software Licensing

What Are the Benefits of Login-based Licensing?

1. Improved User Experience

Login-based licensing provides a seamless user experience by making licensing practically invisible for the end user. They simply need to create a user account and log in with their credentials to use the software and they’re automatically authorized to access whatever they have purchased from you.

This eliminates the need for complex activation processes for the end user and time-consuming product key management for you as the vendor.

At the same time, login-based licensing enables you to implement security best practices such as multi-factor authentication.

You can also utilise identity federation, to allow users to log in with their existing corporate IDs, or Google or Apple accounts.

2. Streamlined License Administration

A cloud-native licensing solution like 10Duke Enterprise reduces the manual steps needed for licensing for both you, the software vendor, and your customers.

Login-based licensing eliminates the need to manage and distribute product keys or licenses manually, saving both time and resources for administrators and end users alike. Additionally, it reduces the risk of lost or stolen keys, which can lead to unauthorized software use and revenue loss.

Login-based licensing enables you to have one central licensing logic. Having a Single Source of Truth for everything related to users and licenses is a necessity as your business grows. Any time you add more complexity into your product offering or business model(s), it becomes more important to centralize product access.

Check out our blog on how to get more revenue by centralizing your software license management.

3. Granular Access Control

Login-based licensing allows for a more granular level of control over access to your product.

With 10Duke SysAdmin, you can create and manage customer organizations, user and device groups, and end-users. This allows you to easily grant or revoke access for specific users or groups in real-time, based on their needs and roles. This flexibility is particularly beneficial for organizations with large user bases or when you want to have more hands-on control over licenses.

You could for example leverage these more advanced access controls to implement project-based licensing as a way to support a collaborative way of working on a project.

There’s also the ability to allow your customers to self-manage their licenses with 10Duke OrgAdmin according to their needs, saving your team a lot of time.

4. Seamless Integrations

Being a cloud-native method, login-based licensing enables better interoperability between business systems. It enables you to integrate licensing with CRMs like Salesforce and e-commerce engines like FastSpring, so that licensing works seamlessly as part of your overall business system.

It allows you to implement a business ecosystem where you can sell your products in the way that suits your business best. For example, you can have your end users self-serve as much as possible as a way to streamline and scale up your licensing process, while knowing that payments are automatically collected by your ecommerce engine according to what the end user has licensed from you.

Or, if it makes sense for your business to have your sales team more involved, you can allow licenses to be granted from Salesforce manually, and in real-time.

5. Commercial flexibility

In terms of supported licensing models, login-based licensing can be used to underpin both B2C and B2B models.

From trial SaaS subscriptions to site-based floating licenses, it provides your business with the ability to choose the license model that is most suited to maximising your revenues, rather than forcing you to adapt to an inflexible model, ill-suited to your business.

6. Exceeding User Expectations 

B2C platforms like Google have established a high standard of user experience where access to products is seamless and immediate. Because of these expectations, having a clunky login experience on the B2B side is no longer acceptable.

All software vendors should prioritise a user-friendly, streamlined licensing process to meet evolving user demands, while also making sure that they’re getting paid.

The convenience that login-based licensing provides improves user satisfaction. Just think how much easier it is to offer trial licenses this way, when your end customers can simply sign up and start testing your product immediately!

Key Takeaways

Login-based licensing offers a compelling alternative to traditional licensing methods. Its flexibility, ease of management, enhanced monetization through better access control to your product, and user-friendly experience make it a suitable choice for software businesses looking to grow faster. 

As the software landscape continues to evolve, login-based licensing is poised to play an increasingly important role in improving the customer experience and reducing revenue leakage for the software vendor.

Are you a software vendor looking to effectively monetize your software?

10Duke provides you with a best-in-class login-based licensing system that allows you to streamline your licensing process, improve user experience and enforce your license model to reduce revenue leakage.

The 10Duke licensing engine is used by some of the fastest-growing software businesses in the world. Click here to learn more about 10Duke Enterprise or watch the video explaining why login-based licensing is the way to go.