With 10Duke, it is easy to provide licenses to your software on favourable commercial terms in order to attract trial users or academic users.

Why Trial Licenses?

Users expect to be able to try out a software application before they buy it. This trial period might be a few days or a few weeks, but with the recent explosion in both consumer and business-focused online products, offering a free or ‘moneyback’ trial has become the expectation.


Why Academic Licenses?

Academic licenses are much like trial users in that they are either provided for free or a reduced rate in order to encourage usage of an application amount students users or, even better, the usage of an application by academic researchers and teaching staff who both use it themselves and use it as a teaching tool for their students.

The basis idea here is that if a student become familiar with a software application while at university, they are more likely to use that same application once they join the professional workforce. This is particularly the case with more complex applications, such as CAD, CAE, simulation or special effects applications.


Using 10Duke to offer trial or academic licenses

Trial Licenses

In order to configure and deploy a trial license in 10Duke all you need to do is:

Decide on what terms you’d like to offer the trial license. For example, can the customer access the application for free for 7 days, 14 days or longer? Remember, it doesn’t matter if the application to which the trial applies is a mobile, desktop of web application.
Configure the product package in the 10Duke admin panel. The license model you’ll use will likely be a subscription model and the initial subscription term will be the free usage period you decided on in a) above.
Deploy your product package into your live environment.

When any user signs into your application (whether they have downloaded and installed it locally or if they are signing-into a web application) and accepts the terms of the trial license you offer, the license to the application on trial terms will be granted immediately by 10Duke.

When their trial period expires the 10Duke Entitlement engine will similarly enforce the terms of the trial, and automatically revoke the license. The user can then be prompted to purchase a commercial license either via ecommerce/online payment or through an offline purchasing process, whichever suits your business best.


Academic Licenses

Academic Licenses are often very similar to trial licenses and can be provided at either no cost or a reduced cost as compared with a normal commercial license. The main difference from a standard trial license is simply that an academic license is being provided to a user or a group of users who have an affiliation to an academic institution.

As a software vendor, it is entirely up to you to decide how rigorously you enforce the requirement that a user belongs to a school, college or university. For example, you could

have the check a box confirming they are a student and simply take their word for it. For most ISVs, this probably won’t be sufficient!
have them email you proof of their academic status. This might provide more assurance, but isn’t the most scalable or user-friendly approach.
confirm they are a student by requiring them to register and sign in to your application using their academic email address. As these are hard to come by if you’re not a student, these are a pretty strong method of confirming that a person has some affiliation with a school or university.

(No idea why someone would need to login to your application? Check out the basics of 10Duke’s identity-based licensing approach)

If you use 10Duke as your license manager, when an academic user logs in to your application using their academic email address, their identity as an academic user is confirmed and they are granted access to an academic license to your software (on whatever special license terms you have decided to grant academic users). 10Duke checks their academic status by either

A) using a whitelist of academic institutions that you are happy to provide academic licenses to
B) checking if you have manually granted them an academic license via the 10Duke admin panel
C) checking the domain syntax of the user’s registered email conforms with known academic domains.

Once the user has been authenticated correctly, they are able to access their academic license according to the terms on which you, the vendor, offers it. If, for example, it is a 90 day academic license, once the 90 day period has expired, the application will no longer be available to them.

As a license manager, 10Duke is easily able to support both trial and academic license types. They are easy to configure and control and 10Duke provides real-time enforcement of them, prevent abuse while ensuring that you can enable as wide a range of user types are able to access your application quickly and easily.

To see how easy it is to configure academic or trial licensing in 10Duke, please request a demo.