Looking for a license model?

Looking for a license model?

London 2017-01-16

Choosing the right license model for your product is one of the most important business decisions your are going to ever make. Because it is so key, it is not something that should be defined or constrained by a licensing engine. Instead, that engine should support whatever model you want to deploy. Up until now, device-based licensing typically shoehorned businesses into choosing licensing models that kind of worked, but weren't optimal.

In today's online, multi-app, multi-device world, you need to ensure your applications are backed by a licensing engine that can support the license model that you think is going to maximise your revenue. It also needs to be able to be flexed or adjusted dynamically, on the fly, in order to help keep your products relevant in today's fast changing world. Is your South American sales team telling you that you need to give a key customer a 60 day trial licence? Do you want to test the impact of providing an aggregate use time license to a new customer who isn't sure just how much they are going to use your application? You'll need a licensing engine that can support this kind of flexibility to stay competitive.

10Duke Entitlements supports a range of licensing models, including the ones listed above. The table below provides a selection of the license models that can be deployed using 10Duke Entitlements. If you'd like to learn more or have a license model in mind that's not listed below and are wondering if we support it, please get in touch.

Single User Fixed Duration License (FDL)

A single user FDL will allow the customer to use the licensed software for a determined period of time.

Offline use License

A user can check-out a license for a defined period of time and not required online access.

Perpetual Single User License

A perpetual license will allow the customer to use the licensed software indefinitely. Perpetual licenses contain the date of purchase.


A specific set of users can access a product based on a defined whitelist. Ideal for product testing with select users.

Company Fixed Duration License

Company ABC buys a 1-year Product X license. Multiple authorised employees can use the license on several different machines, but Product X will only run on one machine at a time.

Floating Licenses

A limited number of licenses for a software application are shared among a larger number of users over time. When an authorized user wishes to run the application they request a license from a central pool.

On Demand Corporate License

Company ABC buys 365 days of Product X to use over a 1-year period. The agreement includes a minimum and maximum license duration an employee is allowed to take at a time.

Aggregate Use time licence

A licensee licences a total amount of time that can be spent using a product. This time allocation can be consumed by any number of users, but when it runs out, access to the licensed applications ends.

Metered Licensing (hard+soft limits)

A licensee can access a particular application a certain number of times before their access is throttled and they are asked to subscribe/license.

Project-based licensing

A main license can be purchased by a customer from the licensor and then entitlements to access the licensed application can in turn be granted by the licensee on to project team members, even if they are part of a different company or organisation.

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