MAXON

Subscription Model Success Drives Revenue Growth 

Challenge: Scaling issues with serial numbers limited customer flexibility.

Solution: Adopted 10Duke’s ID management for subscription-based licensing.

Results: Enabled trials, improved access, and increased revenue significantly.

MAXON Computer GmbH, the fastest growing company in the Nemetschek group, are the software developers behind the popular Cinema 4D - a 3D modeling, animation, motion graphic and rendering application.

In 2019, Maxon received an Academy Award for its contribution to motion pictures. Noteworthy projects where Maxon's technology has been employed include Black Panther, Aquaman, Captain Marvel and American Gods.

Through 10Duke's ID management and licensing solution, Maxon moved to a subscriptions based business model and gave customers the ability to access trials on real projects, leading to considerable increases in revenue.