Entitlement Management – Quick Guide (2020) – Definition, basics


Entitlement management is a term that often comes up in relation to software licensing, access entitlements or authorization. This short article explains what entitlement management means, how it works and what are its benefits.



Entitlement Management

Entitlement management is the act of administering access to software, systems, devices and other types of digital content. Entitlement management enables you to grant, enforce, issue, revoke or resolve a user’s access to said resources. Ideally it is done with a designated entitlement management solution (more on that in a second).

Depending on what type of entitlement management system is used, you might hear words like access rights, authorizations, permissions or privileges mentioned. Essentially all of these are just different names for the same thing and they all have the same goal: to make sure only authorized users have access.

In the context of software licensing, entitlement management is a real-time system of managing how the rights to use licensed software are assigned. Software licensing and entitlement management are closely related.

For example, a large enterprise might purchase 100 licenses to a particular piece of software. Good entitlement management ensures that the software is only being used by the right people, in the right places, at the right time and therefore does not breach the terms of the software agreement.

Entitlement Management Solution

An entitlement management solution enables software providers and system administrators to automate time-consuming, manual tasks, as well as eliminate human-error by activating and provisioning entitlements to software applications from a single platform. Typically the solution will utilise a centralised interface in order to centrally manage licenses and/or assign entitlements, therefore ensuring that licenses are managed in an efficient way.

While it is possible to use an ERP or CRM system to manage things like entitlements, these systems are generally built to manage hardware assets – and digital assets like software are very different. You’ll most likely have to customise the systems to do things like linking assets to entitlements, tracking devices, storing activations, tracking all license and entitlement lifecycle events and dealing with data and reporting. This means high development and consulting costs in order to support the system in carrying out functions that it was not designed for.

Entitlement Management System

An entitlement management system can be used by end customers, in order to provision entitlements internally and by software developers as part of a software monetization solution. When used as part of a software monetization platform, an entitlement management system will also usually allow software developers to repackage software applications and offer new feature sets in order to adapt to market changes over time or serve new customers.

Modern entitlement solutions also continuously track and monitor the performance of each application to see which products or product features produce the best results. Ultimately, this helps software developers understand how customers respond to different types of licencing or feature sets, which products bring the highest revenue, and which products, if any, should be eliminated.

With an entitlement management solution in place, time-consuming manual tasks can be automated for greater accuracy and reduced costs. A self-service web portal can also allow end users to perform a variety of tasks themselves, cutting down on support calls and improving customer satisfaction.

With the right entitlement management solution, every step of the license, entitlement, and software delivery process can easily be automated in a transparent and end-user friendly way.


VIDEO: Learn how our customer MAXON changed their whole sales process from serial numbers to online entitlements by using 10Duke Entitlements.

10Duke is an entitlement management software vendor. Their product 10Duke Entitlements is an entitlement management solution designed primarily for software vendors to control access to desktop, web or mobile applications, digital content, devices or data sets.


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