Outpace Competition with Smarter Product Monetization through Modern Software Licensing

 

Elevate customer experience with user-friendly product access and
improve sales with insights into product and license usage.

Sell Your Software Products in the most User-friendly Ways

With 10Duke, you can enable smooth and immediate product access to your end users.

The online customer of today is impatient and demanding, expecting to gain immediate access to a product to try it out before committing. With 10Duke you can meet those expectations, by enabling your customers to easily sign-up and create a user account in a completely self-serve manner.

Through 10Duke’s identity federation and SSO capabilities you can enable end users to log in using their existing Google or Apple accounts, for example, making the login experience even smoother. Learn more about how to improve product access with 10Duke.

Improve Customer Experience by
Making Licensing Invisible

It’s not ideal if your end user needs to worry about manual steps in your licensing process.

But when all licensing decisions are tied into the authenticated identity of the end user, all of that hassle disappears – all they need to do is log in and they’ll have access to whatever they’ve licensed from you (but only that!).

This is why we call it identity-based licensing. With 10Duke, you'll always know who your customers are.

10Duke is the only provider in the market that gives you both
licensing and customer identity management in one solution.

Learn How Our Customers Improved User Experience

Unlock More Flexible Ways to License and Sell Your Products

10Duke offers a range of licensing models to suit your product monetization strategy, whether you're looking for subscription-based, floating, or term-based licensing.

This flexibility allows you to quickly adapt your software product to changing market demands and customer preferences, ensuring your product offering remains competitive and relevant.

Legacy licensing solutions and in-house systems often hold businesses back – with 10Duke you can embrace commercial flexibility to sell products best suited for your business.

"We wanted a solution that would scale with our business and really streamline our licensing process. 10Duke was the only solution that really met our needs in those respects."

Learn How Your End-users Are Using Your Products

With 10Duke Insights, an add-on available with 10Duke Enterprise, you gain valuable insights into how customers use your product.

This information is crucial for making informed decisions about product development. For example, by understanding which features are most popular and which ones might need improvement, you can prioritize your development efforts and create a product that truly meets your users' needs and expectations.

You can also elevate customer experience by pre-emptively monitoring and addressing errors, reducing support tickets.

Know Your Customers
to Drive License Sales

Identify Upselling Opportunities

Learn if license consumptions are failing due to customers running out of available licenses, signalling you could upsell more software licenses based on customer need and demand.

Analyze Product Usage and Feature Adoption

Learn which product offerings and features are the most popular to help uncover whether users are getting value from your software applications, increase user retention and inform product roadmaps.

Learn User
Behaviour

Understand user activity and license usage patterns to identify the value that your software product delivers to customers over time.

Identify
Trends

Track user metrics and license utilization to make better business projections.

A Single Source of Truth for All Product Users and Licenses 

10Duke simplifies the management of your product suite through centralized access and single sign-on capabilities.

This not only enhances the user experience but also makes it easier for you to cross-sell related products, product bundles or the whole product suite.

Your end-users benefit from a frictionless experience across your product ecosystem, while you gain opportunities to increase revenue and customer loyalty.

Get a 10x Licensing ROI

"Moving to 10Duke for licensing enabled us to grow our licensing revenue by 15% in the first 24 months".

"Beforehand, we didn't have a single point of control on the licenses we had issued, nor did we have visibility on who was using those licenses. Our customers also have more transparency and control with how they manage and allocate their licences in our software."

"10Duke has enabled us to connect the dots, reduce our support overheads and find additional revenue from our existing customer base. By using 10Duke we got a 10X ROI within 24 months."

Enable Your Customers
to Self-manage Licenses

10Duke also offers additional tools for user and license management.

With OrgAdmin, you can let your biggest customers self-administer their own end users and licenses, reducing the support needed from your team.

With My Licenses, you can enable your end-users to view, manage and renew their software licenses, improving the UX around licensing.

Licensing Lab Blog

Insights from the thought-leaders of the software
licensing industry.

15th September 2025

Software Licensing: Supporting Academic Users

Academic Licence means a licence issued to an academic institution or similar for the sole purposes of education and/or research.
11th August 2025

How Machine Fingerprints Drive Modern Software Licensing

A customer-centric approach to software monetization offers greater revenue potential and improved customer satisfaction.
2nd July 2025

Licensing Is Product, Pricing, and Monetization: All in One

Licensing defines how your product is packaged, who can access it, and under what terms.

Ready to take the next step towards elevated UX
and better product monetization?