Identity and Access Management: Pillars for effective Personalisation
Personalisation is fast becoming the focus for both B2B and B2C digital marketers. But adopting a personalisation strategy won't work if you can't identify and understand who your customers are in the first place. This paper guides you through the key components that need to be in place for a personalized marketing strategy to be effective.
Single Sign-On (SSO) for your Employees
Single Sign-On has become the de facto means of controlling how your employees access company data held in web-based applications like Office365, G-Suite and Salesforce. You may have heard about how it works in theory, but with this whitepaper you will find out how SSO for your employees can improve the efficiency and security of your business, reduce complexity and lead to increase in productivity.
Approaches to Software Licensing: Selling and Distributing Software Products in the 21st Century
Business doesn't stand still and traditional, key-based licensing solutions are coming up short in the face of today's sophisticated software markets. This whitepaper aims to cover the three major pitfalls of traditional software licensing solutions as well as introduce identity-based licensing.